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  • Writer's pictureMogwai Media

Social media, cosnistency and wellbeing ..

The Christmas Countdown … posting consecutively on socials. 





We decided that this year at Mogwai we would do a countdown to Christmas .. 

We decided to post every day at approximately the same time each day, with a nice photograph and a little text .. 


We know that some of you struggle with socials, what to post  and when to post it, how often to post and what to say … 


So lets get into it … the highs and lows of posting every day on socials … 


Posting consecutively on social media can be a double-edged sword, and the timing of your posts is crucial for optimal engagement. 


Let's delve into the significance of consistent posting, and the considerations regarding the time it takes.


Deciding how much time to spend on social media depends on various factors, including your personal and professional goals, well-being, and the nature of your activities on these platforms. 


Strategically leveraging social media for networking and professional presence is obviously  immensely valuable in the context of business or career goals. 


But, its important to keep an eyes on socials, 


We (at Mogwai) evaluate our current social media usage in relation to our objectives. If it's impeding productivity or fostering procrastination (which happens a lot), then we consider adjusting our time allocation.



Social media 


We think that is healthy and good marketing to regularly reassess your social media habits as personal and professional circumstances evolve. 


Adapt your approach accordingly to align with changing needs and objectives.

Ultimately, strive to find a harmonious balance that promotes overall well-being. 

Social media, when used mindfully and purposefully, can be a valuable tool. Set intentional goals and boundaries to ensure your time on these platforms contributes positively to your life.


Excessive social media consumption can have adverse effects on mental health, leading to stress, anxiety, or negative emotions. 

It's crucial to reassess your usage if you observe such impacts. Exercise mindfulness in curating the content you consume, unfollowing or muting accounts that contribute to negativity or feelings of inadequacy.


Ensure that the time spent aligns seamlessly with your overarching  goals. 

View your business social media as a valuable tool for making connections, staying in touch and networking, Invest your time judiciously in activities that help with connections and professional growth.

Establish practical time limits to curb aimless scrolling. 

Leverage features such as screen time tracking or app timers to help adhere to these limits. 

If you need to designate specific time blocks for social media use, preventing it from encroaching on other aspects of your life.





Maintain a delicate balance between online and offline interactions, being mindful that excessive social media engagement should not compromise real-life relationships or experiences. 


Reflect on the impact of your social media usage, ensuring it positively contributes to your goals. If it doesn't add value, consider re-strategising your social media marketing. 



Consistent Posting:

  • Audience Engagement:

  • Regular posting keeps your audience engaged and interested. It establishes a rhythm, making your content a familiar presence in their feeds.

  • Algorithm Favourability:

  • Social media algorithms often reward consistent posting. Platforms tend to prioritise content from accounts that regularly contribute to the platform.

  • Brand Visibility:

  • Consistency in posting reinforces your brand's visibility. It helps maintain a constant connection with your audience, fostering brand loyalty.

Time Considerations:

  • Peak Engagement Times:

  • Understanding your audience's behaviour is key. Post during peak engagement times when your followers are most active. Analyse platform insights to identify these periods.

  • Platform-Specific Timing:

  • Different social media platforms have different optimal posting times. For instance, mornings may work well for Instagram, while evenings could be more effective on Twitter.

  • Global Audience:

  • If your audience spans various time zones, consider scheduling posts to cater to different regions. This ensures your content reaches the maximum number of followers.

Challenges of Consecutive Posting:

  • Quality Over Quantity:

  • While consistency is crucial, prioritise the quality of your content. Posting too frequently without value can lead to fatigue and decreased engagement.

  • Burnout and Time Commitment:

  • Consistent posting can be time-consuming. It's essential to find a balance that aligns with your content creation capacity to avoid burnout.

  • Algorithm Changes:

  • Keep in mind that social media algorithms may change. What works today might not be as effective tomorrow, so stay adaptable in your posting strategy.

Automation and Planning:

  • Scheduling Tools:

  • Utilise social media scheduling tools to plan and automate posts. This helps maintain consistency without the need for constant manual posting.

  • Content Calendar:

  • Create a content calendar outlining your posting schedule. Plan your posts in advance, allowing you to align content with campaigns, events, or trending topics.

Consistent posting is valuable for maintaining a vibrant online presence.

However, it's equally important to consider the quality of your content and the timing of your posts. 


Find a posting schedule that aligns with your audience's behaviour while considering the challenges and benefits of consecutive posting on social media.

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