“Either write something worth reading or do something worth writing” 

Benjamin Franklin 

Social media marketing is everywhere, it’s available to us 24/7 we carry it round with us in our pockets ... that’s why we believe that if your going to post something you better make it interesting,

“Should we be tweeting, following, friend requesting or snap chatting? 

Well the truth is that it depends on your business, and it depends on your personality too...” 

Social Media can be a difficult concept to get your head around when you're new to it, 

We believe that having the right social media presence can really benefit a business and make it boom, but having the wrong type of account can turn potential clients off just as easy... 

 

We take everything into account, how likely you are to be updating your status', how you communicate with your audience, whether you're a wordsmith or a dab hand with a camera, then we work with you to create the best kind of presence for you... 

What we do

We manage social media accounts for a huge variety of businesses, 

That can mean anything from creating content, gathering images, blogging and monthly reporting on their anayltics (this shows you the facts and figures, the good the bad and the ugly, in an easy to read document)  to simply guiding them and providing them with an easy to use social media structure and plan.  

We are happy to sit down and explain the bits that you may not understand or to conduct a formal review on your social media and give you some pointers about how to better it in the future. 

Below is a series of 4 images to help understand the very basics of social media from a leaflet that we produced for 5 min social media drop in sessions that we were part of earlier this year, 

 

if you would like a copy of the leaflet or would like to know more about what we can do for you and your social presence then drop us a line

Facebook

What is it?

Facebook is a global social networking platform that is used by over 2 billion people. Users on facebook can share photographs, updates, share events and instantly message other users.

Good For?

Brand exposure and conversation

Size Matters

Cover Photo: 1200 x 675

Event Cover: 1200 x 675

Profile: 340 x 340

Speak the Lingo/Reactions

Like - if you like a post you are showing your appreciation of the content posted by another user.

@ /Tag - Used to identify someone in your status / image

Instagram

What is it?

With an audience of over 1 billion users Instagram users share photographs and videos to provide an eye catching display that attracts audiences.

Good For?

Promotion if you have great images

Size Matters

Profile 180 x 180

Story 1080 x 1920

Post 1080 x 1080

Speak the Lingo/Reactions

Like - if you like a post you are showing your appreciation of the content posted by another user.

@ /Tag - Used to identify someone in your status / image

# Used to create categories to build audience engagement, your hashtags should be relevant to the picture you have posted.

Twitter

What is it?

Twitter is a microblogging site with over 270 million users world wide. It is used as a place for news updates, for users to post videos, photographs and short / conversational updates all within 280 characters.

Good For?

Responding quickly to enquiries

Size Matters

Header 1500 x 500

Profile 400 x 400

Images 1200 x 675

Speak the Lingo/Reactions

Like - if you like a post you are showing your appreciation of the content posted by another user.

@ /Tag - Used to identify someone in your status / image

# Used to create categories i.e #Easter #HalfTerm

Retweet - used to share another post on your own timeline.

YouTube

What is it?

Youtube is a video site with over 2 Billion users world wide. It is used as a place for watching videos, either music or how to videos.

Good For?

Listening to music and learning

Size Matters

Profile 800 x 800

Channel Art 2560 x 1440

Video Thumbnail 1280 x 720

Speak the Lingo/Reactions

YouTube is a great place to watch your favourite bands or listen to some great sound tracks.

Youtube is also a great place to learn how to do something new, with video tutorials its easy to watch and do at the same time.

Tik Tok

What is it?

TikTok has become one the fastest-growing social media platforms around today. The app has made it to over 150 countries and has over 1 billion users.

Good For?

Brand exposure and Watching Videos

Size Matters

Profile: 200 x 200

Video: 1080 x 1920

Ad Video: 960 x 540

Speak the Lingo/Reactions

Like - if you like a post you are showing your appreciation of the content posted by another user.

@ /Tag - Used to identify someone in your status / image

Pinterest

What is it?

Pinterest has 291 million users globally with over 80% being women. Less social interaction than some platforms. Used for collaging, researching, inspiration and bookmarking. 

Good For?

Inspiration and Collections

Size Matters

Profile 600 x 600

Pins 600 x 900

Board Cover 600 x 600

Speak the Lingo/Reactions

Pinterest gives businesses a chance to engage consumers with images and colourful infographics that promote deals and new products.

Business owners can also help facilitate conversations about their brands online by share buttons that take the user back or to their websites.

Social Media Cheat Sheet

Social Media

  • Facebook
  • Instagram
  • TikTok
  • Blogger

Get in touch, come for a chat

(We will pop the kettle on) hello@MogwaiMedia.com

© 2021 by Mogwai Media Ltd

Company Name: Mogwai Media Ltd  

Company Number: 11176912 

Registered Office: Cwmroches, Penybont, Llandrindod Wells, Powys, LD1 5SY