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Social Media

"At Mogwai Media, we live by Benjamin Franklin's timeless advice: 'Either write something worth reading or do something worth writing.'

 

Social media has become ubiquitous, accessible 24/7 right at our fingertips. That's why we emphasise the importance of posting engaging content. As we often say, 'If you're going to post, make it interesting.'

 

Navigating the world of social media can be overwhelming, especially for newcomers. That's where we come in. We believe that a strategic social media presence can significantly benefit a business, but it's essential to tailor it to your unique business and personality.

We take a comprehensive approach, considering factors such as your frequency of updates, communication style, and content creation abilities. Then, we collaborate with you to develop the most effective social media strategy.

What We Do:

 

We're here to provide guidance and support, whether explaining complex concepts or conducting a formal review of your social media presence to identify opportunities for growth. 

Building confidence in social media posting is crucial in today's digital landscape, as many individuals and businesses face fears of negative feedback, the pressure to create perfect content, or simply not knowing where to start. Our team addresses these challenges by demystifying the complexities of social media algorithms, trends, and best practices, empowering you to make informed decisions about your content strategy. Through comprehensive reviews of your current social media activities, we analyse posts, engagement metrics, audience demographics, and brand presence, offering detailed feedback that highlights strengths and areas for improvement.

 

Personalised coaching sessions further bolster your confidence, assisting with crafting compelling content, engaging with your audience, and utilising advanced platform features. Our ultimate goal is to ensure you feel confident and capable when posting on social media, transforming your presence from daunting to dynamic with the right tools, knowledge, and support.

 

We also offer a further range of services tailored to meet your social media needs. Whether it's creating compelling content, curating images, blogging, or providing monthly analytics reports, we've got you covered. Our reports provide insights into your social media performance, highlighting areas of success and areas for improvement.

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Social

Reviews

Night Skies

A big thanks to Mogwai Media for a fantastic consultation on our online presence. It was very useful to receive up-to-date information about social media trends, the best platforms to use, right through to identifying our customer base and how to improve our phraseology. We have received a lot of social media advice over the years and Mogwai Media's assistance was the best we have received! 

Sam

Estate Support & Dark Sky 

Elan Valley Trust

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"The session went really well and proved very useful, notably in informing the possibilities and practicalities involved in our quest for a more strategic use of Social Media, I am sure the Arches will see the benefit of the training in the context of improved content and engagement with all our stakeholders over the coming months, many thanks Sam - great job ". 

Julie - The Arches Community and District Hub 

Hints and Tips

Facebook 

What is it?

Facebook is a global social networking platform that is used by over 2 billion people.

Users on facebook can share photographs, updates, share events and instantly message other users.

Good For?

Brand exposure and conversation

Size Matters

Cover Photo: 1200 x 675

Event Cover: 1200 x 675

Profile: 340 x 340

Speak the Lingo/Reactions

Like - if you like a post you are showing your appreciation of the content posted by another user.

@ /Tag - Used to identify someone in your status / image

Instagram

What is it?

With an audience of over 1 billion users Instagram users share photographs and videos to provide an eye catching display that attracts audiences.

Good For?

Promotion if you have great images

Size Matters

Profile 180 x 180

Story 1080 x 1920

Post 1080 x 1080

Speak the Lingo/Reactions

Like - if you like a post you are showing your appreciation of the content posted by another user.

@ /Tag - Used to identify someone in your status / image

# Used to create categories to build audience engagement, your hashtags should be relevant to the picture you have posted.

X

What is it?

X is a rebrand of Twitter  a microblogging site with over 270 million users world wide. It is used as a place for news updates, for users to post videos, photographs and short / conversational updates all within 280 characters.

Good For?

Responding quickly to enquiries

Size Matters

Header 1500 x 500

Profile 400 x 400

Images 1200 x 675

Speak the Lingo/Reactions

Like - if you like a post you are showing your appreciation of the content posted by another user.

@ /Tag - Used to identify someone in your status / image

# Used to create categories i.e #Easter #HalfTerm

Retweet - used to share another post on your own timeline.

You Tube

What is it?

Youtube is a video site with over 2 Billion users world wide. It is used as a place for watching videos, either music or how to videos.

Good For?

Listening to music and learning

Size Matters

Profile 800 x 800

Channel Art 2560 x 1440

Video Thumbnail 1280 x 720

Speak the Lingo/Reactions

YouTube is a great place to watch your favourite bands or listen to some great sound tracks.

Youtube is also a great place to learn how to do something new, with video tutorials its easy to watch and do at the same time.

Tik Tok 

What is it?

TikTok has become one the fastest-growing social media platforms around today. The app has made it to over 150 countries and has over 1 billion users.

Good For?

Brand exposure and Watching Videos

Size Matters

Profile: 200 x 200

Video: 1080 x 1920

Ad Video: 960 x 540

Speak the Lingo/Reactions

Like - if you like a post you are showing your appreciation of the content posted by another user.

@ /Tag - Used to identify someone in your status / image

Pinterest

What is it?

Pinterest has 291 million users globally with over 80% being women. Less social interaction than some platforms. Used for collaging, researching, inspiration and bookmarking. 

Good For?

Inspiration and Collections

Size Matters

Profile 600 x 600

Pins 600 x 900

Board Cover 600 x 600

Speak the Lingo/Reactions

Pinterest gives businesses a chance to engage consumers with images and colourful infographics that promote deals and new products.

Business owners can also help facilitate conversations about their brands online by share buttons that take the user back or to their websites.

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