Social Media
"At Mogwai Media, we live by Benjamin Franklin's timeless advice: 'Either write something worth reading or do something worth writing.'
Social media has become ubiquitous, accessible 24/7 right at our fingertips. That's why we emphasise the importance of posting engaging content. As we often say, 'If you're going to post, make it interesting.'
Navigating the world of social media can be overwhelming, especially for newcomers. That's where we come in. We believe that a strategic social media presence can significantly benefit a business, but it's essential to tailor it to your unique business and personality.
We take a comprehensive approach, considering factors such as your frequency of updates, communication style, and content creation abilities. Then, we collaborate with you to develop the most effective social media strategy.
What We Do:
We offer a range of services tailored to meet your social media needs. Whether it's creating compelling content, curating images, blogging, or providing monthly analytics reports, we've got you covered. Our reports provide insights into your social media performance, highlighting areas of success and areas for improvement.
We're also here to provide guidance and support, whether it's explaining complex concepts or conducting a formal review of your social media presence to identify opportunities for growth.
Get
Social
What is it?
Facebook is a global social networking platform that is used by over 2 billion people.
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Users on facebook can share photographs, updates, share events and instantly message other users.
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Good For?
Brand exposure and conversation
Size Matters
Cover Photo: 1200 x 675
Event Cover: 1200 x 675
Profile: 340 x 340
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Speak the Lingo/Reactions
Like - if you like a post you are showing your appreciation of the content posted by another user.
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@ /Tag - Used to identify someone in your status / image
What is it?
With an audience of over 1 billion users Instagram users share photographs and videos to provide an eye catching display that attracts audiences.
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Good For?
Promotion if you have great images
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Size Matters
Profile 180 x 180
Story 1080 x 1920
Post 1080 x 1080
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Speak the Lingo/Reactions
Like - if you like a post you are showing your appreciation of the content posted by another user.
@ /Tag - Used to identify someone in your status / image
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# Used to create categories to build audience engagement, your hashtags should be relevant to the picture you have posted.
X
What is it?
X is a rebrand of Twitter a microblogging site with over 270 million users world wide. It is used as a place for news updates, for users to post videos, photographs and short / conversational updates all within 280 characters.
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Good For?
Responding quickly to enquiries
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Size Matters
Header 1500 x 500
Profile 400 x 400
Images 1200 x 675
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Speak the Lingo/Reactions
Like - if you like a post you are showing your appreciation of the content posted by another user.
@ /Tag - Used to identify someone in your status / image
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# Used to create categories i.e #Easter #HalfTerm
Retweet - used to share another post on your own timeline.
You Tube
What is it?
Youtube is a video site with over 2 Billion users world wide. It is used as a place for watching videos, either music or how to videos.
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Good For?
Listening to music and learning
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Size Matters
Profile 800 x 800
Channel Art 2560 x 1440
Video Thumbnail 1280 x 720
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Speak the Lingo/Reactions
YouTube is a great place to watch your favourite bands or listen to some great sound tracks.
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Youtube is also a great place to learn how to do something new, with video tutorials its easy to watch and do at the same time.
Tik Tok
What is it?
TikTok has become one the fastest-growing social media platforms around today. The app has made it to over 150 countries and has over 1 billion users.
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Good For?
Brand exposure and Watching Videos
Size Matters
Profile: 200 x 200
Video: 1080 x 1920
Ad Video: 960 x 540
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Speak the Lingo/Reactions
Like - if you like a post you are showing your appreciation of the content posted by another user.
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@ /Tag - Used to identify someone in your status / image
What is it?
Pinterest has 291 million users globally with over 80% being women. Less social interaction than some platforms. Used for collaging, researching, inspiration and bookmarking.
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Good For?
Inspiration and Collections
Size Matters
Profile 600 x 600
Pins 600 x 900
Board Cover 600 x 600
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Speak the Lingo/Reactions
Pinterest gives businesses a chance to engage consumers with images and colourful infographics that promote deals and new products.
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Business owners can also help facilitate conversations about their brands online by share buttons that take the user back or to their websites.